Leading and Leadership Essay Example | Topics and Well Written Essays - 500 words

Leading and Leadership - Essay Example The term â€Å"vision† suggests a mental picture of what the future organization will look like† (Leading and leadership). What is more difficult is to make people trust your forecasts. This task is not easy, thus the main purpose of the article titled â€Å"Goals† is to explain to the leaders how to make people trust them. A leader must be energetic and beam positive emotions. The team should consider a leader to be a winner; no one would like to follow a looser. It is essential to make people aware of where the company is going and what the main purposes are. The success can be reached only through teamwork, it is impossible to reach the goals alone. The leader should remember several rules: (a) it is essential to set realistic goals; (b) the goals should be directed on the improvements (c) people should take an active part in the process of setting purposes; (d) each goal should be achieved through a thorough plan. When the vision is developed, a leader should share it with a team and it is the task of a team to build a strategy that will help reach the goals (Hackman & Wageman, 2005). In order to build a right vision, that it the most difficult task, it is recommended to use the principle of the economist Vilfredo Pareto, who encourages leaders to think not about the great number of effects, but to pay more attention to the small number of causes. â€Å"Some leaders fall into the time wasting trap of going after the 80 percent of items that only have a value of 20 percent of the total net worth. Your visions need to picture the 20 percent that will have the greatest impact on your organization† (Leading and leadership). After the goals are already set, the next step is to make people achieve them. In order to make people do something, it is essential to inspire them. They should know what results they should have and what improvements their actions will bring. The leader should be passionate, involve employees in decision-making

Effects of Terrorism Essay Example for Free

Effects of Terrorism Essay Victims of terrorist attacks by the year 1985 was at 816 people, in 2001 the number of deaths rose to 3,295 because of the attacks on the 11th of September, 2001. 2996 people died on this day. More than 1,000 people died because of acts of terror in 2003. Nobody expects this kind of stuff to happen. But since it does happy, people have to live in fear, and worry about â€Å"what if† this happens again. A lot of people are even the government are constantly asking themselves â€Å"are we ready? †. This can happen any time, and any day. There is no way to really prepare yourself since you don’t know when and what will happen next. It is believed that terrorist strike for a couple different reason. There are a lot of people in the world who hate the United States and would risk their life as a suicide bomber. They use murder, kidnapping, hijacking, and bombings to perform these attacks. â€Å"The single biggest threat to U. S. security, both short-term, medium-term and long-term,† President Barack Obama said April 11, is the possibility that terrorists might obtain a nuclear weapon. The second biggest threat to world history’s mightiest military state, it goes without saying, are terrorists without nuclear weapons but armed with box-cutters, rifles or homemade explosives. In order to solve the problem of terrorism , the root of the problem must be found. People start to apply terrorism to certain races, religions, and nationalities because the cause is not exactly known. Doing so and blaming one nation, may make them angry and want to fight back which will lead to terrorism. After the September 11 , 2001 attacks, the government knew that things had to be different. Security almost everywhere was stepped up and there was a lot of changes taking place. If you flew on an airplane before 9/11 and then flew again after, you would definitely notice the difference. There used to be a fairly fast security check out at the airports. Now, there are hours of security procedures that are required before you are able to pass security and board your flight. Simple things such as fingernail clippers could be confiscated because they pose a threat. This isn’t only limited to airports though. When you attend a large event, such as, lets say a football game, you will noticed a high presence of security there too. None of these security measures existed before terrorism. It’s all a matter of cause and effect. Terrorism has been around for a very long time, but has been on the rise in the last 10 years. Nobody knows what causes a terrorist attack. Some people say it has to do with race, nationality, or even religion. If a terrorist doesn’t like the way that a government works, that right there could be another reason. Due to all the terrorist attacks, security almost everywhere has been upped. Terrorism has no warnings, and can happen anytime. It endangers the life of every person in the United States. Since there is no warning, the best thing is to just know what to do when a terrorist hits, and with all the recent attacks, and the security being upped, hopefully we are just one step closer to solving this problem.

Great Expectations by Charles Dickens :: Great Expectations Essays

â€Å"Great Expectations† by Charles Dickens This assignment is looking closely at a novel written before 1900. The book is called â€Å"Great Expectations† by Charles Dickens. The novel is in the first person, autobiographical form, that it is Pip who looks back at his past life and recounts the event which led to the situation we find him in at the last chapter. Dickens creates some memorable people, realism is found in his settings. The two characters I shall concentrate on are Pip and Magwitch appears in the opening sequences of the novel but does not return until chapter 20 when Pip is twenty three. This second sequence reveals the identity of the person who has made Pip a ‘gentleman’. When Pip was a young boy his mother, father, and five brothers died. So Pip had to live with his sister and her husband the blacksmith Joe Gargery. His sisters house is a quite lonely house near the River Thames. The house has somewhat a wilderness about it. Magwitch is an escaped convict. Magwitch make it out that he is mean but later on we learn that he is not going to harm Pip. Magwitch is in the sort of situation where he fears for his life because he is a criminal. but he is a quiet religious man. The first time Pip meet the convict he was standing by his family’s gravestones. Dickens describes the scenery as a â€Å"raw afternoon towards evening† he then goes on to say â€Å"this bleak place overgrown with nettles was the church yard†. when Pip first saw Magwitch (the convict) he was scared and didn’t know what to do he saw the iron canes on his legs. Magwitch tipped Pip up side down then up right Pip said to him â€Å"don’t cut my throat sir†. and asked him where his parents are Pip pointed behind Magwitch, at this point Magwitch thought that Pips parents would be behind him and when he didn’t see anyone there he realised that he meant that they were dead.

Real Estate Business in Bangladesh Essay

Abstract: The term business communication is used for all messages that we send and receive for official purpose like running a business, managing an organization, conducting the formal affairs of a voluntary organization and so on. Business communication is marked by formality as against personal and social Communication. The success of any business to a large extent depends on efficient and effective communication. It Takes place among business entities, in market and market places, within organizations and between various group of employees, owners and employees, buyers and sellers, service providers and Customers, sales persons and prospects and also between people within the organization and the press persons. All such communication impacts business. Done with care, such communication can promote business interests. Otherwise, it will portray the organization in poor light and may adversely affect the business interest. Historical Background: Thousands years ago, people use to communicate orally. Greeks use a phonetic alphabet written from left to right. After that, many books appeared on written communication principles. In a result of this, Greek started her very first library. When communism was ruling China, communication had become the biggest challenge within the vast government as well as between government and people. 1st in China and then in Rome postal service was launched. After that paper and printing press was invented in china that made communication easier. Hence, today’s principles of communications are founded on a mixture of ancient oral and written traditions. Background: The word â€Å"communication† derived from the Latin word ‘communicare’ that means to impart, to participate, to share or to make common. It is a process of exchange of facts, ideas, and opinions and as a means that individual or organization share meaning and understanding with one another. In other words, it is a transmission and interacting the facts, ideas, opinion,  feeling and attitudes. It is the ability of mankind to communicate across barriers and beyond boundaries that has ushered the progress of mankind. It is the ability of fostering speedy and effective communication around the world that has shrunk the world and made ‘globalization’ a reality. Communication had a vital role to play in ensuring that people belonging to a particular country or a culture or linguistic group interact with and relate to people belonging to other countries or culture or linguistic group. What Is Business Communication: Business communication (or simply â€Å"communications†, in a business context) encompasses such topics as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication. Media channels for business communication include the Internet, print media, radio, television, ambient media, and word of mouth. Business communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.

Medieval Armor

Jeff quickly realized the problem was going to turn even more complex. The 1992 medallion was ordered by 3,876 people; they planned on 4,500. The bed is $2,964. 30 and the chair is $687. 29 (with the 15% discount). Their neighbor paid the eight prudish men for their work on the docks. In our society, the average person changes jobs more often than ever before. As a result, most people are apt to do several job campaigns during their lifetime. Most jobs require applicants to submit a letter of application and a data sheet or resume. Both the data sheet and the resume give the prospective employer a summary of your background.A resume, however, is a more detailed account of your experiences and may be used when applying for a higher level job. The letter and data sheet are the means through which a potential employer first meets you. On the basis of these two documents a first impression is formed. A positive first impression usually will result in an invitation to a job interview. The refore, it is critical that a great deal of care be taken to ensure that the first impression made by these documents is a good one. Make sure that these documents are free of errors with accurate and proper information.Job interviews are used to give the potential employer a chance to screen you further to determine if you are qualified for the job and to see if you will fit in with the organization. You are expected to be on time to dress appropriately for the job interview. A conservative approach to dress is usually good advice to follow when choosing proper attire. During the interview you will need to sell yourself by emphasizing how your qualifications fit the position. We are glad that you decided to lease a two-bedroom condominium from Lakeview Condominium Association.As I indicated on the phone, you will need to send your $450 security deposit in order to reserve a unit. At the current time we do have two units that will be available for occupancy on the date you plan on m oving to Knoxville September 1. A triplicate copy of the lease agreement is enclosed for your signature. Please sign and return it to me along with the security deposit. We look forward having you as one of our tenants; you will enjoy living in a Lakeview Condominium. 1231 Woodlawn Drive Toledo, OH 43612-1712 April 5, 19—Mr. Jeffrey A.York Lakeview Condominium Association 599 Miller Road Knoxville, TN 37920-4119 Dear Mr. York: Thank you for sending the lease so quickly. My check for the $450 security deposit is enclosed along with the signed lease. I will pay the first month’s rent when I arrive in Knoxville. I do have a few questions that you can answer for me regarding the condominium complex. 1. Do you arrange to have the electricity transferred to my name, or do I need to contact the electric company? 2. To what address will my mail be delivered? 3. Is garbage disposal included with the rent? 4. Is storage space available outside the condominium?I am looking forwar d to receiving the information so I can take care of these arrangements before arriving in Knoxville on September 1 Sincerely, Jennifer A. Rose Enclosure July 6, 19—Claudia Simpkins, Office Manager DESKTOP PUBLISHING SEMINAR Attached is the brochure about the desktop publishing seminar will allow me to use more productively the desktop system that was purchased last spring. I will also be happy to share with others what I learn from the seminar. I will need to submit registration forms by July 25 to avoid a late registration fee. Maria Gibson, Document Processing Center Attachment

Music Education essays

Music Education essays Do you remember your first elementary school Christmas program, your little sisters piano recital, or those Friday night football half-time shows? What about the first musical you sat through on a field-trip or the band you wanted to form when you were fifteen? These are all common experiences for Americas youth. It would be correct to say that, at times, music is shoved down our throats, and is forced upon us by some higher authority. Of course, it is all done for our own good. But who decided that music was so important? Who decided that music education was valuable to the American people? Is music education really that valuable or is it just a luxury that we could live without? With the shrinking budgets that schools are facing today, these questions are being raised. Many argue that fine arts education is not essential to children while others argue that fine arts education teaches valuable skills that can be carried across the whole curriculum and into adulthood and, th us, is essential. Educational goals for Americas youth are set by the state and national governments. These goals are set to try to ensure that children and young adults receive the type of quality education that will help them in the successful world. In 1991, national goals in education were issued by President Bush and the nation's governors. These goals were to be achieved by the year 2000. According to Karl Glenn in the NASSP (National Association of Secondary School Principals) Bulletin: "These goals call for American students to be ' first in the world' in science and math achievement and to demonstrate competency over challenging subject matter including English, mathematics, science, history, and geography" (Glenn, 1). Music education and other fine arts education were not seen as important or even minimally essential. This sent a clear message to the public that fine arts education is of little value to America's youth. ...

Stem cell ethical dilemma Essays

Stem cell ethical dilemma Essays Stem cell ethical dilemma Essay Stem cell ethical dilemma Essay Essay Topic: Emma Rebuttal The employment of cloning and human embryonic stem cells is of the most significant innovations in medicine (Wobus and Boheler, 2005).   The discovery of the ability to manipulate embryonic stem cells has created the fields of regenerative medicine and cellular therapy, which aim to treat debilitating and/or fatal conditions that were earlier acknowledged to be incurable (Taupin, 1996).   Unfortunately, this breakthrough has brought forth issues regarding the value of life.   Technically, cloning of embryonic stem cells involve collection of embryos that are ethically regarded at the earliest stages of human life (Brown, 2006).   Ethical arguments have arisen, questioning whether it is right to improve life by destroying another human life in the form of an embryo.   This paper will describe the technique of therapeutic cloning as well as enumerate ethical arguments that renounce the use of the cloning technology and the use of spare embryos for biom edical research and therapeutics.One major ethical issue regarding the use of â€Å"spare† embryos is the lack of respect for the embryo.   The concern is associated to the possible future demand for embryos once this cellular technology is determined to be successfully therapeutic.   Embryos might later be treated as therapeutic materials or commodities instead of living beings at their initial stages.   There is also a risk for a devaluation of embryos, wherein the loss of human life may later in time be tolerated instead of prevented (Bobrow, 2005).   In addition, the acceptance of destruction of embryos may serve as a precedent for implementation of other controversial biomedical acts such as creation of embryo â€Å"factories†, cloned babies and mass production of â€Å"spare parts† from fetuses (Hug, 2005, 2006).   There is claim for the scientific community that employment of spare embryos may not automatically mean any disrespect towards embryo s because the destruction of embryos in order to collect stem cells results in the provision of new therapeutics for specific medical disorders.   Certain scientists have actually claimed that it is more immoral to destroy embryos during in vitro fertilization because those embryos are not implanted or donated for further use but are actually discarded, unlike embryos that are destroyed for stem cell research which are cautiously propagated and ultimately designed to replace defective tissues and cells for medical therapeutics.   Such rebuttal from the scientific community is not good enough because they actually approach the issue of choosing between the lesser evil option.Another major issue that is being publicly scrutinized is whether the creation of embryos for research purposes is morally worse than using â€Å"spare† embryos from IVF cases for experiments.   Such issue reflects the intention of each act, and the idea of using leftover embryos from in vitro fertil ization protocols is much more tolerable to society than the simple creation of research-oriented embryos because there is less guilt involved in using extra or spare embryos from IVF cases than creating embryos that could have been another human being but their chance to live has been taken away.   The scientific community has tried to explain that production and destruction of spare embryos is a normal physiological event during pregnancy, which enables a sibling embryo to complete the entire gestational range (Borge and Evers, 2003).   They claim that this kind of sacrifice is also necessary to promote life for the sibling embryo.The controversy regarding the ethical issues of embryonic stem cell research impacts the entire human population.   Each individual in the society has a susceptibility to contract a disease that might possibly need the use of stem cells that can replace defective ones in the body.   We have heard of a number of public figures that have suffered f rom diseases that could have been resolved through the use of embryonic stem cells.   The late former President Ronal Reagan suffered from Alzheimer’s disease and the late actor Christopher Reeve experienced spinal cord injury.   Both of these individuals are prime examples of people who could have benefited from the results of embryonic stem cell research.   Stem cells may be cultured and manipulated to differentiate into specific types of cells such as astrocytes or brain cells for Alzheimer’s patients, and neural cells for patients with spinal cord injury (Snow, 2003).   However, nothing has been done since 2001 because the federal government has put a hold on any research activities that involves stem cell manipulation and experimentation.A solution to current debate on the ethical issues associated with embryonic stem cell research is the comprehensive explanation of the definition of embryonic stem cells.   It is imperative that the non-scientific publi c understand the principles and techniques behind the generation of embryonic stem cells.   It is also important that the public know that harvesting embryonic stem cells is not much different from abortion.   It is also essential to understand that the body of a human female biologically destroys or discards hundred of eggs cells through the natural course.   The scientific group, in turn, should be patient enough to explain the area of embryonic stem cell research.   I think that the ethical debate on the use of embryonic stem cells for research originates mainly from the miscommunication, misunderstanding and misrepresentation of the concept of embryonic stem cells.   In addition, the public only relies on the information that is released by senators and stem cell research activists, who have actually distorted the concept of stem cell research.   Should the scientific world be humble enough to example the basics of stem cell research, including the misnomers and bene fits of the research, the ethical debate on this issue would decrease and might even vanish.The debate on the ethical issues of stem cell research is just one of several topics that have been under intense scrutiny by the public eye.   Other issues of human concern include the employment of genetically modified organisms (GMO), organic foods, genetic engineering and biotechnology.   It should be known that these technological innovations were basically created to improve the quality of life and not to destroy existing life forms.   Everything that interacts with human beings has its benefits and disadvantages, yet these biomedical breakthroughs are the usual focus of attention of the public.   However, if we weigh the benefits and risks of stem cell research, we will realize that the benefits of stem cell research far outweighs the disadvantages that may result from the use of this technology.   We should always remember that decades ago, so many lives were lost from bacte rial infection because antibiotics were not discovered yet.   Today, antibiotics are a common treatment regime for bacterial infections, which is a huge benefit to human health, but it also has resulting in the creation of drug-resistant strains of bacteria.   The same setting may also be observed in terms of stem cell research, but we should intelligently consider both sides of the technology.After describing the pros and cons of two major ethical issues, I personally believe that the utilization of cloning techniques is unacceptable.   I think that the ethical questions raised against the technique shows that there is an urgent need to review and prevent the employment of such revolutionary technology, as well as promote the importance of human life and respect.   More effort should be given by both scientific and legislative communities to understand and disseminate any human rights that are violated by this technology, so that they would give more respect to life as all the rest of the society has shown over the last centuries.

Keep Your Body In Top Condition With Our Health And Wellness Tips

Keep Your Body In Top Condition With Our Health And Wellness Tips Freedom comes in various ways to the college freshmen and continues to reign throughout college. Students daily face new decisions, assignments writing, difficulties and problems and can quickly let their health fall to the wayside. They find it difficult to maintain healthy lifestyles that afterwards negatively effects their mental health, effective studying process and regular sleep. However, with a few simple changes in your diet, sleep and exercise habits it will become easier to preserve a healthy living. Well-being of both your physical and mental health is guaranteed! Nutrition What you drink and eat has a direct impact on your overall wellness. Most college students cannot maintain a healthy diet because of busy schedules. However, without careful attitude to your eating habits, you can easily put on that freshman 15 or even more. Keep the following healthy eating tips in mind to avoid sickness, impaired mental function and lack of energy: Dont skip breakfast. Begin your day with a balanced, healthy meal. If you are short of time, just take a granola bar or some fruit with you and eat it on your way to college. Drink enough water. It is well-known that consuming water is essential for better concentration and keeping yourself from overeating. Thats why take a bottle of water with you to classes. Limit fast food. No doubt, junk food is tasty and easy to consume when you are short of time. However, make sure that eating fast food doesnt become your habit. Drink alcohol moderately. Students are notorious for binge drinking and partying. Consume alcohol beverages in moderation to avoid a lot of calories and hangovers. Dont fight stress by eating. When youre stressed before the exam or important event, it can be yummy to eat some cookies or chips. Instead of grabbing snacks, think about having a break or working out. Exercise Sport and exercise reduce stress, boost brain function, improve mood and quality of sleep. Fitting in exercise into the busy college schedule isnt easy, but consider the following tips to make it a part of your regular routine: Walk to class. Of course, taking a bus is much quicker, but walking to college allows you to burn some calories and just enjoy the nature before a busy day at college. Visit a gym. Most college campuses provide students with perfect sport facilities. Find out what your particular college offers and get active. Ride a bike. Biking will give you a few minutes of exercise before and after classes. Its fun and active. Work out with a friend. With someone else youll be more likely to exercise. Take advantage of such opportunity and you wont be bored for sure. Invest in some low cost home gym equipment. Youd be surprised at just how inexpensive many pieces of home gym exercise equipment are. Check out a website such as HomeFitnessTalk.com for some great home workout ideas! Sleep Are you getting enough sleep? If you are like most college students, probably not. Unfortunately, a lack of sleep causes stress, depression, high blood pressure and decreases productivity. Follow these tips to ensure you are resting enough. Dont study in bed. Try to divide your sleep space from work space as working in bed can make getting to sleep harder. Keep your room quiet and dark. If you want to get asleep, make your room cool and dark. Your body will prepare to the resting time much easier. Take naps. If you have some free time during the day, take a short nap. Youll be surprised how it can boost your energy level. Discuss bedtimes with your roommate. If you share a room with someone, discuss the sleeping times as each of you have own schedules. Your health and wellness depends on how you take care of yourself. Be sure to follow our simple tips to develop better habits for a healthy lifestyle. Be happy and energetic!

Data warehouse Essay Example | Topics and Well Written Essays - 2000 words

Data warehouse - Essay Example ehouse is a silo of data gathered from multiple data sources that is coming from wide-ranging sources and forming an all-inclusive database by filtering the old and new data based on business logic and the need of the organization. Data warehousing is the concept of using data from the data warehouse for further processing and getting business intelligence information in an organization. In a data warehouse the flow of data and information has to be continuous, systematic and structured in a manner so that decision makers at every level in the organization can do data mining, query the data to get desired answers, systematically use it for further processing in their decision support system. Data warehousing is an information technology based system that integrates data from other business processes and business occurrence, filters and stores it in a systematic manner and allows the business verticals to use these data or information effectively. Data warehouses are traditionally setup to update the operational data on a daily basis. There will be search engines, queries and filters inbuilt into the data warehouse system. That is why it is also termed as ‘operational data stores’. Data warehousing is one of the basic requirements for implementing an effective Enterprise Resources Planning (ERP) or Manufacturing Resources Planning (MRP) in any organisation. The success of any business strategy system and tools are dependent on the maximum control over the data or information flow. The control over the business –data is possible through the maintenance of a centralized data store. A centralized data store can be readily accessed by the management and various departments for effective decision making and planning the operational schedule. An ideal MRP system will provide the managers and departments with updated stock information and activity schedules that help in formulating effective production strategies in addition to facilitating improved visibility of

Robert Gross - The Minute Men and their World Essay

Robert Gross - The Minute Men and their World - Essay Example He overall provides a stirring view of late eighteenth century New England on the cusp of revolution and freedom. In Concord town politics, though the inhabitants denied it, were as usual. Voting rights were severely restricted and limited the number of men eligible for town leadership. Wealth and leisure time further diminished the pool. Only those with enough of both were able to rise to serve the needs of their fellow men sufficiently. Money and position piled on top of place to complicate life. As a thriving center of commerce, Concord hosted both a bustling town business center and a sprawling farmland. Conflicts between urban and rural inhabitants over basic infrastructure needs excited the assemblies on a regular basis. Schooling, religion, and roads all served a different constituency and for them all to be centered in town was seen as a disservice to the rural community who â€Å"had to walk into town in everyday stockings and shoes then for the sake of appearances top in a field and change into their go-to-meeting slippers.†1 Church itself posed a mighty challenge to the unity of Concord’s inhabitants. During the Great Awakening a new preacher ignited fervor among the young and vital in town. His bowing to the interests of youth to fill pews offended the staunch faithful and, somewhat along geographical lines, they broke off to form a second parish. When a new, young preacher replaced the first, a spendthrift schemer, one of the old timers, sought membership in the original parish. His questionable ethics toward his fellow Concordians led to his rejection by the congregation. By extension the outlying parish took this to heart and read into it a refusal to consider reconciliation. Then the same man took his grievances to the political realm and again lost. Concord was indeed a town divided. While the inhabitants of Concord simmered in their own stew of religious discord the colonies entered a period of contention with mother England. The Stamp Act triggered a wave of protests across the colonies and in Boston, party faithfuls organized a vote to recognize Parliament’s actions. When the vote came through it was barely shy of the necessary numbers to pass and demonstrate Massachusetts’ loyalty to the crown. A bitter disappointment to Governor Hutchinson, surely, but one that triggered a wave of political backlash. Much like today’s Tea Party, farmers and businessmen who saw their interests hindered by England’s acts of taxation, mounted an ideological revolt. They organized a revolution at the polls and saw to it that nineteen of thirty-two representatives to Boston were replaced for their efforts of royalist loyalty. In Concord, little interest sparked at the events plaguing the colony. When the vote came to replace their own man, Charles Prescott, they safely returned him to his role. Their concerns lay more in the sixty-six pound expense of burying the Great Awaking pastor, Reverend Dan iel Bliss, and in finding his replacement than in subverting England’s fiscal policy toward the colonies. When the Boston Massacre rent headlines, Concord barely paused to comment. Of greater import a debate about relocating the Middlesex County seat from Cambridge to Concord. A matter of convenience more important than matters of state. Gradually, however, the people of Concord came around. In 1772 the Boston Committee of Correspondence wrote seeking a

Kurt Lewin and the Planned Approach to Change Essay

Kurt Lewin and the Planned Approach to Change - Essay Example Several of those that are arriving late for their shifts are attending college courses and use this as an excuse to be late. While there may be some merit to this reasoning, the aftereffects on the rest of the staff are detrimental to moral. The group as a whole must then be looked at to see how it behaves and functions. This is a term that Lewin referred to as â€Å"Group Dynamics.† Lewin breaks this down into the following six categories: (1) Group productivity: why was it that groups are so ineffective in getting things done? (2) Communication: how influence is spread throughout a group. (3) Social perception: how a person group affected the way they perceived social events. (4) Intergroup relations. (5) Group membership: how individuals adjust to these conditions. (6) Training leaders: improving the functioning of groups (T-groups). (Greathouse, 1997) Using this as a guideline and framing out the power struggles in the force field above, in order to create change the restraining factors must be reduced and the Driving forces must be increased. In order to begin to improve the functioning of this group, the power base must be altered so that the tardy nurses who have received no sanctions to date, begin to understand that their behavior is no longer tolerated by the leaders in the group. This would be done by increasing the enforcement of a policy which would reduce the tolerance by management and increase sanction (decrease no sanctions) for the late nurses. This also alleviates the on-time nurses’ feeling that the late nurses’ are tolerated and special. And the relief shift would be more assertive and alert. The new graph would look like this: This will create the necessary energy to unfreeze the situation, create the momentum for change and then refreeze the situation with the new parameters in place (Burnes, 2004).  

The Ottoman Architecture and The Effect of the Turkish and Persian Essay

The Ottoman Architecture and The Effect of the Turkish and Persian Cultures on it - Essay Example (Meeker, 2002) There was a time when the residences of officials, the military posts, the primary and secondary schools and education centres, and the public health and social services agencies were all located here. Turkish nation's cultural and historical links to its Ottoman past is not new, however the absence of a native Turkish (and Ottoman) historical school of thought opened the way for the easy penetration of Persian ideas and interpretations concerning even the most basic aspects of Ottoman and Turkish history, society and culture. As a result, wholesale acceptance of Persia and Iranian ideas began in the late Ottoman state and accelerated in the Republic. (Goffman, 2002) Nevertheless, scholars long regarded the Ottoman civilization and its predecessor as derived solely from Islam either in Arabic or Persian garb, even though the Ottoman Islam always possessed distinctive regional and ethno-cultural characteristics. Islam was the Turks' most durable link to their Central Asian origins and to the Arab-Persian world, but the unique Turk-European characteristics of the form of Islam that developed in Rumeli and Anatolia were from the very start the real "national" feature of the Ottoman state. (Kerpat, 2002) The Ottoman era along with the Seljuk period began forming an original and interrelated era of historical, cultural, artistic and political civilization. The Ottoman was embedded with all the features that a civilization upholds, all the distinct intellectual, philosophical, ethical, artistic and political characteristics, specific organisation modes and its own material culture (architecture, food, dress, etc.) with particular tastes, values and outlooks. No doubt the Ottomans did not acquire sufficient consciousness of their distinct civilizational characteristics, which are required to analyse and write about. Might be they were not aware of their valuable rituals and intellectuals or these characteristics were not important for them. Some writers have written down like this that they were so much indulged in their religious values that they ignored such characteristics. The truth behind this perception is skeptical but that does not mean that they lacked such characteristics of a civilization. Their main inspiration was to follow the art and architecture of Turkey and Persia, as they were used to it. Fig 2 The question to be debated is why the Ottomans did not seem to be aware of their own artistic, literary, and architectural achievements, many of which surpassed their Arabic, Persian and Byzantine models. According to the 'Orhun' inscriptions, the early Turks had shown some interest in their ethnic identity and "national" solidarity and in writings such as the Divan- Lgat-it-Trk of Mahmud Kasgari, which described the Turks as a distinct linguistic and cultural entity, so the standard answer is that the Ottomans immersed themselves so much in Islam as to forget their ethnic identity. (Goffman, 2002) But this explanation cannot be accepted at face value. Rather, the Ottoman government purposefully ignored the Turkish features of society and stated and emphasized their Islamic characteristics in the second half of the fifteenth century in order to consolidate the Balkan conquests and integrate the newly converted Bosnians, Albanians et al. into the

Please write a response on two episodes Essay Example | Topics and Well Written Essays - 250 words

Please write a response on two episodes - Essay Example He is undeniably intrigued by a scientific approach taken to food and he very subtly also inculcates this interest in the viewers also. It is normally thought that when it comes to food, one cannot reinvent the wheel. However, Ferran Adria is one man who experiments with his food in a laboratory which suggests that the wheel is in fact reinvented. Bourdain certainly has a very distinct food philosophy which he seems to energetically defend in this video, Decoding Ferran Adria. The bedrock of this food philosophy is formed by the idea that the most riveting and soulful kind of food cannot be produced under laboratory conditions. Such kind of food is mostly found in the most chaotic kind of kitchens where sweating chefs struggle to keep up with the customers’ orders. However, the revolutionary approach taken to food by Adria appears to have mesmerized Bourdain because it somehow turns out to be

The Ottoman Architecture and The Effect of the Turkish and Persian Essay

The Ottoman Architecture and The Effect of the Turkish and Persian Cultures on it - Essay Example (Meeker, 2002) There was a time when the residences of officials, the military posts, the primary and secondary schools and education centres, and the public health and social services agencies were all located here. Turkish nation's cultural and historical links to its Ottoman past is not new, however the absence of a native Turkish (and Ottoman) historical school of thought opened the way for the easy penetration of Persian ideas and interpretations concerning even the most basic aspects of Ottoman and Turkish history, society and culture. As a result, wholesale acceptance of Persia and Iranian ideas began in the late Ottoman state and accelerated in the Republic. (Goffman, 2002) Nevertheless, scholars long regarded the Ottoman civilization and its predecessor as derived solely from Islam either in Arabic or Persian garb, even though the Ottoman Islam always possessed distinctive regional and ethno-cultural characteristics. Islam was the Turks' most durable link to their Central Asian origins and to the Arab-Persian world, but the unique Turk-European characteristics of the form of Islam that developed in Rumeli and Anatolia were from the very start the real "national" feature of the Ottoman state. (Kerpat, 2002) The Ottoman era along with the Seljuk period began forming an original and interrelated era of historical, cultural, artistic and political civilization. The Ottoman was embedded with all the features that a civilization upholds, all the distinct intellectual, philosophical, ethical, artistic and political characteristics, specific organisation modes and its own material culture (architecture, food, dress, etc.) with particular tastes, values and outlooks. No doubt the Ottomans did not acquire sufficient consciousness of their distinct civilizational characteristics, which are required to analyse and write about. Might be they were not aware of their valuable rituals and intellectuals or these characteristics were not important for them. Some writers have written down like this that they were so much indulged in their religious values that they ignored such characteristics. The truth behind this perception is skeptical but that does not mean that they lacked such characteristics of a civilization. Their main inspiration was to follow the art and architecture of Turkey and Persia, as they were used to it. Fig 2 The question to be debated is why the Ottomans did not seem to be aware of their own artistic, literary, and architectural achievements, many of which surpassed their Arabic, Persian and Byzantine models. According to the 'Orhun' inscriptions, the early Turks had shown some interest in their ethnic identity and "national" solidarity and in writings such as the Divan- Lgat-it-Trk of Mahmud Kasgari, which described the Turks as a distinct linguistic and cultural entity, so the standard answer is that the Ottomans immersed themselves so much in Islam as to forget their ethnic identity. (Goffman, 2002) But this explanation cannot be accepted at face value. Rather, the Ottoman government purposefully ignored the Turkish features of society and stated and emphasized their Islamic characteristics in the second half of the fifteenth century in order to consolidate the Balkan conquests and integrate the newly converted Bosnians, Albanians et al. into the

How does the TV show ( The Simpsons) effect my live Essay

How does the TV show ( The Simpsons) effect my live - Essay Example the following analysis will seek to engage the reader with an understanding of the impact that The Simpsons have had upon my own life and the manner by which I will ultimately intend on raising my own family. Essentially, The Simpsons served as a comedy program that could be enjoyed by each and every member of our family; when I was growing up. As such, my parents were not overly conservative and did not attempt to restrict the overall access the television in our home or otherwise only approved certain programs for viewing. The understanding that was unspoken, at least in our home, was the fact that when situations arose and were represented on television that did not abide by the rules of our family or the point of view that children were expected to respect, these did not need to be restricted; they merely needed to be dismissed. As such, I have distinct memories of several occasions in which my parents would laugh along with the plot of The Simpsons; turning to me and saying something to the effect of â€Å"you had best never do anything like that†. As such, even though this particular show was comedy, I was fully aware of the fact, even from an early age, that not everything represented within it should be taken exemplification from model behavior. In terms of The Simpsons and its overall impact upon how I will raise my own family, it should be noted that I will follow a very similar approach to that which my parents ascribe to during my own childhood. Rather than restricting access to certain television shows and ultimately attempting censor the media, the best approach is to enjoy these television shows with the appropriate age groups in question and merely categorized at certain times that specific behavior is not allowable and when not be tolerated. As such, the parent child relationship does not become one that is domineering; it becomes one that is beneficial and utilizes media as a way of helping to further define the roles that individuals within the

Character study from Of Mice And Men Essay Example for Free

Character study from Of Mice And Men Essay After reading the novel I have understood that many characters had dream. The book Of Mice and Men was set in the depression of the 1930s in California where Men travelled around looking for any work they could find, they had to leave families and homes just to make money. The novel shows that people who lived on ranches were lonely. These were depressing and desperate times, no hope and no future. George and Lennie: George and Lennie being migrant ranch workers like several other Americans in those had a dream. Were gonna have a little house and a couple of acres an a cow and some pigs Their dream is to own a farm or a ranch of their own so they could be their own boss and wouldnt have to be pushed round by other ranch owners who they work for now. They wanted to independent due to the working and having a job always cost them lost of; money, friends and other relationships. Their life was always living in a stable with different people. They were very lonely Guys like us who work on ranched are the loneliest guys in the world. The character George is a small, quick man with well-defined features and with big heart. Georges relationship with Lennie is likely to be like a stepfather as George was very caring for Lennie, however in some stages he told him off. His only set-back is his mentally handicapped friend Lennie whom he travels with and has been since he promised Lennies aunt Clara he would look after him after she died. Looking after Lennie stops George from working towards his dream and even prevent him from having a normal life of a rancher, because of this George and Lennie regularly fight. Lennie always forgets all goods things that George tells him such when they went they see the new boss Lennie, you keep your mouth shut in front of the boss as enter the office he jumbled the things up, however he always remembers bad things that George told had told him. Lennie is a maniac about petting nice and soft thing such as velvet, soft small animals (i.e. rabbits and mice). These things usually some how put him in trouble such as the big disaster that happens. Lennie is mentally like a child; he didnt have any sexual emotion. How the society can accuse him that he could do soothing like that? It shows the illiterateness of people however there are people who can read and publish magazines. Lennie always is a problem and George tells him. At stages of the story George gets angry with Lennie and tells him about his life without Lennie: Whatever we aint got, thats what you want. God amighty, if I was alone I could live so easy. I could go get a job an work, a no trouble. No mess at all, and when the end of the month come I could take my fifty bucks and go into town an get whatever I want. George and Lennie lives so hard life, so bleak that they used their dream as a way of comforting themselves. Daydreaming and talking about it was the only thing that gave them hope. George was kidding himself he knew that their will not becoming true. He just used Lennie as companion to have someone to talk to. The dream that Lennie and George have is not a reality till the characters are introduced to Candy. He is an old, one-handed man; he befriends George and Lennie when they first get on the ranch. Candy becomes a very lonely man after Carlson kills his only companion, his dog and hopes for the same fate. When they can me here I wisht somebodyd shoot me When he hears Lennie and George talking about the dream he becomes excited and offers money towards it so they can buy a farm, he also offers to work on the farm. John Steinbeck gives an insight of the dog and gives hint that this what is going to happen to Lennie. John Steinbeck also gives the descriptions of Lennie being very strong. Lennie killed Curleys wife. Curley and other went to get him. George told Lennie in the beginning when he gets in trouble he should go in the bushes. George knew that Curley would give Lennie hell may be put him in the cage and will assaults in different ways. George had no option then killing Lennie. George met Lennie in bushes and start to tell him about their and suddenly pulled the behind his back and killed him. Lennie was responsible for ending their dreams and died while listening about their dream. Curleys wife: Curleys wife is another major character in the novel. She is naà ¯Ã‚ ¿Ã‚ ½ve as she believes in everyone even Lennie. She is pretty as says because I am natural she also had a dream; her dream was to be a Hollywood actress. She was being told that she work in the films by a director while filming a picture. She didnt understand men. The director told her that she can be an actress that was the easiest way for him to get her in the. She didnt realise that working in the Hollywood is not a joke; actually people need knowledge and beauty to work down there. Curleys wifes dream wasnt going to come true due to she was married to Curley soon she would have a dozen of kids. She didnt like Curley Curley ant a nice fella as Curley was a controlled freak. She was the only woman in the ranch. She had the right to speak to other people, however when she find someone to talk they ignored her due to she was a troubled mans wife. So Curleys wife flirted with men to attract them she was heavily made up such as roughed lips, wide space eyes, red finger nails and hair this was may be due to she was newly married. When she found men and Curley wasnt there she start to flirted she was standing in the door way, she putted her had behind her back to lean against the door frame so the body was thrown out putting her hands behind her back means to show her body, to show her breast bigger, so as her hips. All these descriptions make attraction. The way she talked to men I guess I better look someplace else and she said playfully she may be wanted attraction for her sexual life due to Curley might not have full filled her sexual wants as Curley always kept one of his soft. gloves full Vaseline. Curleys wife knew that Lennie crushed Curleys hand, so how can she allow him to touch her as he was a stranger. She is also the person responsible for ending Georges, Lonnies and Candys dream. Her death by Lennie was actually a favour for her due to she was the only person who died without seeing her dream not coming true. Crooks: Crooks was the other major character in the novel. When George arrived found about Crooks found a winkle in his bunck said give the stable back hell. Crooks was then described by Candy that he is a nigger this shows the amount of racism that occurred those days as a black man was called by a racist word. Everyone gave him hell he was nearly being killed in the Christmas when he bring a gallon of whisky and when the people got drunk he was being beaten up. He is also being described as a nice fella however he was not being accepted in the society. When Lennie went to see Crooks he told him you got no right to come in my room. Crooks was angry so much at first due to he hurt in the past by white people that he doesnt give a chance to hurt him again as through his life he has been a boxing bag that everyone punched and went. When he finds Lennie weaker then himself he tries to wind him up as he tells Lennie spouse George gone a left you alone, what will you do Lennie was scared and nearly knock Crooks out. Crooks was an American citizen, he wasnt a slave like other black people in America those days. I ant a southern Negro I was born right here in California he had that life style as a normal American white citizens. When he was a kid he used to play with white kids and go to their place and sometimes they came to his fathers ranch. John Steinbecks wrote this book due to he wanted to show to the people what had happen during depression. Steinbecks dream is an aspect of all the characters dreams of an equal society; Crooks, equal rights for different races, Candys, rights for work and ageism, Curleys wife, womens rights and Lennies, right of a mad person. Steinbeck would like to see all these aspects in his idea of society. He saw the problems of his society and maybe tried to change them with this book. Steinbecks again mention in the from George point of view where he describes to Lennie at the end The place no-ones gonna hurt you. This tells us about heaven where everyone is going to be treated the same way and everyone would have the right to live a free life.

Cadbury Business Analysis

Cadbury Business Analysis Cadbury, a brand well known and loved by millions around the world, had a very humble beginning. It began with the opening of a grocers shop in Ball Street, Birmingham in the year 1824 by John Cadbury. This grew to become the most recognisable brands in the world. In most parts of the world just the word Cadbury symbolises chocolate. John who as a young Quaker was against alcohol sold tea, coffee, cocoa and drinking chocolate at his shop at the beginning, later he started producing cocoa and chocolate. After few years his brother Benjamin joined and later they got a Warrant as manufacturers of chocolate and cocoa to Queen Victoria. Later when John Cadbury retired his sons Richard and George took over the company. They thought the company could not survive in the dirty conditions of the city and were egger to move it out of Birmingham, they setup a factory 4 miles from the city and had a concept in mind which was factory in garden, to provide hygienic working environment for their emp loyees, the factory had opened in the year 1879. The Cadbury brothers had named it Bournville. There was a rapid increase in the work force of the company by late 1880s and the factory was expanded. The first ever Cadbury chocolate bar was launched in the year 1897 and their famous brand Cadburys Dairy milk began in the year 1905. By the end of the 1930s Cadbury had become the 24th largest manufacturing firm in the Britain. The Cadbury brothers believed that all human beings should live in peace and should be treated properly, which lead to the building of houses, schools and many other things for the community for which the Bournville Village Trust was set up George Cadbury. Then in the year 1969 the Cadbury brand merged with Schweppes to form Cadbury Schweppes, after this merger there was no owner from the Cadbury family till date. In the year 2008 Cadbury and Schweppes were demerged separating its confectionary and drinks business. Recently on February 2, 2010, Cadbury became part of Kraft Foods, the American giant in confectionery, food, and beverage. Source: (http://news.bbc.co.uk/1/hi/england/8467489.stm, http://news.bbc.co.uk/1/hi/england/8411696.stm). 2. Micro Environment:  SWOT Analysis 2.1 SWOT: A SWOT analysis allows managers to focus clearly on the meaningful strengths (S) and weaknesses (W) in the firms internal environment and opportunities (O) and threats coming from outside the firm, the external environment. A SWOT analysis enables a firm to develop strategies that make use of what the firm does best in seizing opportunities for growth while at the same time avoiding external threats that might hurt the firms sales and profits. So below I have done I SWOT analysis of Cadbury (Solomon, Marshall, Stuart, Barnes, Mitchell Marketing Real people, Real decisions, First European Edition Page 66). Strengths Cadbury is worlds top most chocolate provider which has international reputation. Cadbury is well know and easily identifiable brand among. Cadbury is well known force in marketing and distribution strategies that is one of the reasons for it being the world leaders of chocolate industry. Users are assured about the qualities of the brand. The strength of Cadbury lies in Dairy milk. Which is the most sold chocolate in Indi Cadbury has adjusted itself to all the custom around the world according to the market. Cadbury is a leader in innovation and has established brand name, and has strong competence in manufacturing. Cadbury has a advantage as it has understanding of consumer in the segment of chocolate, candy and chewing gum. With 9.9% of global market share Cadbury is the largest confectionery in the world. Weaknesses The competitors of Cadbury e.g. Nestle  have a very diverse product portfolio, where as it only depend on the confectionery and beverage market, where as its competitors can use profits from other areas of the business. Cadbury doesnt have great international experience like its other competitors; it has traditionally been strong in United Kingdom Europe only. New to America, it possibly lacks the understanding of the new emerging markets compared to competitors. Threats Worldwide there has been an increase in demand for cost environment, particularly for energy, packaging, sugar and transport. Global supply chain in low cost locations. There is competitive pressure from other brands in the market, nationally and globally. Over aggressive promotion and price activity by its competitors there is a possible price war in all developed markets. Social concerns, rise in obesity and consumers obsession with calorie count. Nutritional and healthier lifestyles is very much affecting demand for core products of Cadbury. Opportunities The opportunities lie in new markets, i.e. developing countries and emerging markets like China, Russia, India and other Asian countries where populations are growing, the wealth of consumer is increasing and there is a high demand for confectionery products. The market of confectionery highly characterized by a degree of acquisition and merger activity in recent past. There are opportunities to increase the share through specific acquisitions. The main key for survival in the Fast Moving Consumer Goods (FMCG) market is increasing efficiency and cost reduction. Cadburys Fuel in Growth  and cost efficiency of programmes seeks to bring huge cost savings by, Moving production to countries with low costs, where the raw materials required and labour cost is cheaper, reduce internal costs and use supply chain efficiently, global out sourcing and procurement, and wise investment in Research Development. Innovation is the most important and key driver in any kind of market. To respond to variety in consumer preferences and tastes like healthier snacks with low calories needs to be developed. There should be more of sugar-free products in the Cadburys premium indulgence treats like its center filled chewing gum varieties. There is a high demand for low-fat, natural and organic confectionery. 2.2 Porters Five Forces Analysis Supplier Power   The Cadbury Company has got many contracted suppliers that are able to support their on-going production operations. There is an existing competition in the market, for the raw materials such as nuts or special ingredients but still it is sufficient enough to satisfy their production requirements. Cadbury has maintained a very good relationship with their supplier which is considered as a very good an advantage. Barriers to Entry   Cadbury is already very popularly and widely known, it can easily earn the trust of the countries. The only and the main hindrance that might affect the production of the Cadbury is to find a good positioning and gather the necessary requirements for the smooth entry and running of the factory and the foreign policy and laws that might affect the operation. Power of Buyer   The demands for chocolates have gone down because of the existence of health conscious. The price of the product is no longer subjected on the demand of the people but is now subjected to the increasing number of competitors in the market that offers the similar type of products at a much lower cost might be the cause of the customer loyalty alteration. Rivalries   There are many competitors in the business who are planning to take over the supremacy of the company that has been kept for years. The difference in the choice of the customers depends on their taste and preferences. And in the recent past, companies like Nestle in this market are continuously developing their new products or innovating new ideas making it harder to compete. Threats for Substitutes   There is not much of a threat which comes from other competitors, because of the well established brand name in the market created by the company. Through their huge level of equity, the brand name of Cadbury is transformed into three different classes that makes more effectiveness in the market. 3 .Macro Environment: PEST Analysis Political: The Company has a strong advantage as it is very senior in confectionery business. With this advantage the company to manage to adjust in every country around the globe. Another advantage is the seniority of the management which enables the new foreign country to also welcome the companys existence in their market because of its good competence in the market. Economic: Without any doubt Cadbury is making a huge contribution in United Kingdom as well as in the economies of the other foreign countries where it operates. The number of sweet lovers around the world is very high which ranges from all sections of the society, the company has label to its name as the best choice available in the market for sweet loving consumers around the world. The economic downturn is another contradicting factor that is affecting all confectionery companies. Social: People have sweets after every meal so the impact of this business on the society is really great. Therefore, many of the individuals can enjoy the happiness it brings inside the house. And in some other cases many people turn down the idea of eating chocolates because of many health related problems like obesity, stomach infections and dental problems i.e. cavity and gum weaknesses. When it comes to valuing of the people, Cadbury highly recognizes the rights of the workforce and has been valuing the ideas they might like to contribute for their progress. Providing hygienic and excellent work conditions for its work force has been one the top most aims of the company from the beginning of the company, it can be clearly seen in the factory in garden concept of their Birmingham plant which opened in the late 19th century. Technology   Cadbury has always been a company who recognises the traditional crafting of chocolates, but also knows the importance of technology in the line of production and in the industry. From the production line, Cadbury has incorporated into various types of machinery that make their production to be a very cost-efficient procedure. 4. Cadburys Marketing Mix Product: A product is a good, service, an idea or a place- whatever is offered for sale in exchange. The product aspect of marketing also includes the packaging, physical features, design and any other associated services. So we know that a product is a many different elements put together for the success of the product (Solomon, et al Marketing Real people, Real decisions, First European Edition Page 37). In case of Cadbury there are a range of products from chocolate bars, cakes and biscuits, drinks, ice-cream and boxes, bags and tins of chocolates. To be more specific in the chocolate bars they provide from their classics like Dairy Milk, Bournville to the new products like Crunchie, Twirl, Wispa, Twisted, Flake, Boost, Chomp, Double Decker and one of its latest products launched in the year 2010 called the Silk. There product is mainly targeted towards the young population of the market. Source: (http://cadbury.co.uk/ourproducts/today/Pages/jsversion.aspx) Price: Price is amount the consumer must give to receive an offering. Price is used as a way to increase consumers interest in a particular product, for example to put an item on sale (Solomon, et al Marketing Real people, Real decisions, First European Edition Page 37). Cadbury offers a range of chocolate bars and other products from the price range on 55p to  £3. During Christmas it has special range of gift pack items which are available in packs of  £18,  £21.50,  £35 and  £50. Whereas the competitors in market have lower rates but Cadburys customers are assured of its quality. Source: (http://www.sainsburys.co.uk/sol/index.jsp, http://cadbury.co.uk/home/Pages/home.aspx) Promotion: Promotional activities include what the marketers have undertaken to inform consumers of their product and to get new customers to buy these projects. There are many promotional activities which are run by Cadbury like the 2 for 1 offer and during the holidays they special gift packages which can be used for Christmas and New Year. Its been in promotion from the early 1900s when it used to use posters by famous artist. Cadbury Dairy Milk poster campaigns used the iconic glass and half image to stress its high milk content. And in 50s it showed the Bournville Story in cinema halls. And during the TV age there was huge adverts with comic characters Mel Smith and Peter Cook. The Cadbury Gorilla ad premiered, immediately becoming one of the most popular and critically acclaimed TV ads of recent years.Source: (http://cadbury.co.uk/cadburyandchocolate/ourstory/advertising/Pages/advertising.aspx) Place: There is no use having a great product if the target customer cannot easily access it. This is where the place part of the marketing mix is important. Cadbury needs to find the most cost-effective  channel of distribution  to get their main products to their target customers. The nature of the product and its target audience will influence the places at which a company wishes to sell its products. As Cadburys product is low-priced, i.e. a chocolate bar and other chocolates, it uses intensive distribution by getting their product into as many retail shops and outlets as possible Source: (http://www.skillsspace.co.uk/business_studies/14to16/marketing/place.asp). 5. The Segmentation, Targeting and Positioning Strategy Cadbury: a. Segmentation: Cadburys market place is comprised of many different segments of consumers, each with different wants and needs. It can be categorised into four segments i.e. Break Segment: The products which are consumed as snatched break and normally consumed with tea or coffee, for instance Cadburys Time out and snack range. Impulse Segment: Most of these products are just purchased on impulse, for consuming at the time on purchase only; they include Twirl, Star Bar, Crunchie and Dairy Milk. Take Home Segment: These are the products which are purchased in a purchased in a super market and stored at home for later consumption, like Cocoa powder and hot chocolate. Gift Segment: Specially packed boxes of a variety of Cadbury chocolates, for the purpose of giving as a gift on occasion like Birthday, New Year or Christmas. b. Targeting: Targeting is a step in which marketers evaluate the attractiveness of each potential segment and decide which of these groups they will invest resources against to try to turn them into customers (Solomon, et al Marketing Real people, Real decisions, First European Edition Page 222). .Cadbury has many targeted markets around the world. The female population makes up more than Indian population in any country. This is a large customer base for the products. The main aim for targeting the female population is that it will be in a position to influence the rest of the population to purchase the product. The female population is the largest consumer of chocolate product not only in the United Kingdom market but in other markets as well. The other targeted market is that of the kids segment which also comprises of most of the sales of chocolate in any part of the world. c. Positioning: Positioning means developing marketing strategy aimed at influencing how a particular market segment perceives a good in comparison to the competition (Solomon, et al Marketing Real people, Real decisions, First European Edition Page 227). 6. Recommendations: Cadbury should increase Marketing and  promotion  globally by marketing new and different products in emerging markets. It should focus on non-chocolate development and acquisitions by developing a new line of non-chocolate candies. Development of novelty and specialty markets like Gourmet Line on Internet, by developing gourmet line that is to be distributed via internet. Aggressive new product should be development like low calories, sugar free chocolates. This has to be done by researching and developing new products with joint venture. It should concentrate more on the American markets as it has high revenue in this particular industry and Cadbury doesnt have any strong roots, it is mostly dominated by Hersheys. It should also develop new products for the kids segment, which now days is a very huge market.

The Concept of Total Warfare :: Papers

The Concept of total Warfare developed in the early nineteenth century due to the economic development and political ideology. Factors that constitute total war 1) The percentage of the population that identifies itself with the war of its nation. i.e the citizens feeling about the conflict, a just war. 2) The percentage of the population and resources that participate in the conflict, in terms of industrial, agricultural and military terms. 3) The percentage of people affected by the conflict, in economic, social and military terms. 4) Common objective pursued by the conflict. Prior to the development of the modern state system, conflict was limited The war of total populations. In the age of total warfare, mass identify themselves fully with the nation's conflict Morally- the righteousness of the conflict in the interest of the nation Empirical - The character of conflict since the Napoleonic period. In the period of limited war, a state or a sovereign has the right to declare war in terms of ethics and law, against those who did not have the moral and legal right to take up arms. Yet one must keep in mind that all just war in the period of limited warfare was ambiguous and was discarded in the nineteenth century as leaders realized conflict to be a instrument of national/ dynastic policy. Conflict was often limited to outmaneuvering the enemy. Prior to the Napoleonic war it was common for a sovereign to use foreign troop's and mercenaries in conflict. e.g British use of German troops in the American war of independence. Even in the Napoleonic wars it was common to see foreign troops to used in conflict. In this period desertion was common not only among individual solders but of entire fighting formations. The French were the fist use conscription in 1793. To safeguard the newly created The First Republic, universal military service was used as a vehicle of nationalism. This was to be a character of modern war. French in the revolutionary war's Prussian and Italian wars of liberation and unifications War by total populations. Conflict in the twentieth century differed from that of the nineteenth century. National liberation and unification to national universalism, the increase in the percentage of the population participation in conflict was enlarged due to the economic changers of the previous decades. Not only did able bodied man had to participate in conflict women,children and the old now had to be used for the purpose of warfare.

Generoso Pharmaceutical & Chemical Inc. Essay

I. TIME CONTEXT After five years of combining the Central Luzon region, in 1978, David established a company called Generoso Pharmaceuticals and Chemicals or GPC with Elizabeth a business associate, Rafael Buenaventura who was a salesman like David. The team set up shop at the Generoso residence in Tarlac. II. VIEWPOINT The Generoso pharmaceuticals and Chemicals Inc. is an industry where selling the Medicine and Drugs etc. that owned by David with Elizabeth and Rafael. The problems of this industry are how to make compete to the other Pharmaceuticals industry, because those days there are many industries that sell the same product, How to make and generate their funds and how low will be stay in the Pharmaceuticals industry. III. STATEMENT OF THE PROBLEMS How will GPC stay in competition in pharmaceutical industry in the Philippines? How will generate funds to continue with the project? What will be the effect of the Generic Bill if they will continue to do the project? IV. OBJECTIVES To know and determine the action of Generoso Pharmaceuticals and Chemicals in order to stay in the business. To be able to generate funds for the implementation of the project. To know the advantages and disadvantages of implementation of the Generic Bill in Generoso Pharmaceuticals and Chemical, Inc. V. AREAS OF CONSIDERATION * Competitors, Potential Substitutes and Potential Entrants Potential competitors are not limited to the firms considering offering exactly the same or differential products or services; substitutes to the existing products and services are also potential threat. * Buyers and Suppliers The competitive situation of the business is influenced by the nature of its transactions with its buyers and suppliers. * Governmental Intervention / Generic Acts of 1988 There are governmental institutions that as a component of the general environment, affect not only one industry. On the other hand, there are also some created specifically to serve or regulated one industry or a few interrelated industries. * Funds The company was now a going concern valued at P40 million. The proposed project would cost approximately P135 million. The need to hire a German expatriate to oversee the problem and the additional budget for the project. No Filipino chemist who specialize the technology of the project could qualify for GPC to remain competitive VI. SWOT ANALYSIS * Strength * Liquidity of the Company * A wide supply for raw materials * Conservative cash management policies * Tend to adapt more on the situation of implementing Generic Bill * Weaknesses * Less quality of their products * Expansions are too costly * Lack of additional capital * Poor management * Opportunities * A good project * Contacts in the US who provides supply * A large area for expansion * Threats * Stability of the economy * Risky project because it’s too costly * Potential entrants of groups in the industry VII. ALTERNATIVE COURSES OF ACTIONS * GPC should accept the project and hire Qualified German Expatriate Advantages: a. It will make the company stay in competition b. Higher quality of products can be attained and offered in lower prices c. Creditors(investors) will provide the needed budget Disadvantages: a. It is too costly and risky * Accept the project and GPC can borrow money from banks or other financial intermediaries. Advantages: a. Early implementation of the project b. Long term payments c. Can gain additional support for the project. Disadvantages: a. Generates interest b. The longer the period the debt is not paid, the higher interests generates c. The borrower pledges some assets as collateral for the loan. * GPC should not accept the project and stay small Advantages: a. It will cost less and less risky for the company Disadvantages: a. it will not make the company competitive VIII. RECOMMEDATION As a Recommendation, we therefore recommend that the best alternative action is to accept the proposal of the project for Generoso Pharmaceuticals & Chemicals, Inc. in order for them to stay in competition and reputation. The company can find investors or borrow from creditors or other financial intermediaries that will provide the needed budget. The company will hire experienced German chemists, who can make the company stays in the competition and can achieved high quality of products and be sold at lower prices, which will be more attracted to the buyers (who are majority are less fortunate Filipinos and cannot afford to buy medicine that much). IX. CONCLUSION In the conclusion, although costly and risky, the Generoso Pharmaceuticals and Chemicals, Inc.(GPC) can pursue the proposed budget even if they have insufficient fund to supervise the project. If they can find investors to invest then it will be a win-win situation for both of them if it the project will be a success. Especially now that having the Generic Bill will surely make them to have a fair competition with their competitors. It is also their advantage to produce high quality of products because of the German expatriate’s qualifications and even sell it to a cheaper price.

English Term Paper Essay

I. Introduction: Technology is people using tool, resources, and processes to solve problems or extend their capabilities. Technology has existed as long as people have existed. It is always changing and never tends to stand still. Through the use of technology, a student can easily get the corresponding feedback for his works. He makes use of technology in getting correct answers and start solving again. The integration of technology results to a more student-centered education. It serves as an instrument on gaining access and manipulating information where students become actively involved in the process of learning. It is very obvious that the people especially students of our generation are now attached to computers, specifically to those computer games that are famous nowadays. Instead of reading books or browsing the net for school reports, we can’t deny that student tends to go online or play the computer first. Computer games are video games played on a general-purpose personal  computers rather than a dedicated video game console or arcade machine. It is very evident that a lot of students are developing bad habits that are caused by those computer games with violence as the main theme of the game. Most of the time, students keep on spending large amount of time in front of the computer doing unnecessary things, specifically playing computer games which usually leads into being a computer addict. Addiction is the continued use of a mood altering substance or behavior despite adverse dependency consequences. Computer games addiction has no physical component or objective diagnosis, but many of the consequences are similar to alcoholism or drug addiction. This type of addiction mostly affects the behavior of a person which may lead to a more serious case. Computer games addict mostly isolate themselves from normal human contacts. They change a lot and begin to ignore the others. An addict sometimes gets bankrupted or broke due to spending a lot for their vices. They also begin to be detached from their own families and violence is being spotted already. II. Objectives and Questions: This research aims to: 1. Know different computer games that the students are getting addicted to. 2. Identify the effects of computer games to the studies of the students. 3. Provide or suggest different ways to avoid computer games. This research aims to answer the following questions: 1. What are the effects of computer games to the studies and characters of the students? 2. What are the possible solutions that can help the students avoid computer games? 3. What are the different computer games that the students are getting addicted to? 4. What are the ways to prevent computer addiction? 5. Why can’t students resist playing computer games? III. Significance of the Study: In this study, we can help the students know the effects of computer games to their study habits and also their daily lives. Also to let them know the effects of getting addicted to it, the time they spent in front of the computer may be reduced. The time for more productive activities will be recognized and study habits may be more successful. We also wish to let people learn in this study to control their computer addiction and let them have the knowledge to know the advantages and disadvantages of computer games. IV. Scope and Delimitation This study only covers students from the high school department of St. Mary’s College of Meycauayan, school year 2012 – 2013. Our group will be doing surveys from random students of the said department. This research only aims to help students reduce or prevent their unwavering love for those computer games which somehow distracts their study habits. We do hope that this research could help them. V. Terminologies 1. Technology – a capability given by the practical application of knowledge 2. Addiction – is the continued use of a mood altering substance or behavior despite adverse dependency consequences, or a neurological impairment leading to such behaviors. 3. D.O.T.A – Defense of the Ancients (DotA) is a multiplayer online battle arena mod for the video game Warcraft III: Reign of Chaos and its expansion, Warcraft III: The Frozen Throne, based on the â€Å"Aeon of Strife† map for StarCraft. The objective of the scenario is for each team to destroy the opponents’ Ancients, heavily guarded structures at opposing corners of the map. 4. Violence – the intentional use of physical force or power, threatened or actual, against a person, or against a group or community, that either results in or has a high likelihood of resulting in injury, death, psychological harm, maldevelopment or deprivation. Chapter II: Review of Related Literature I. Related Literature â€Å"Nowadays, Googling and Facebooking are the most common daily activities in our society. 16 out of 16 first year students surveyed by the researchers at Mapua Institute of Technology said that they always do Googling and Facebooking. The huge time that collegestudents waste increases.Computer Addiction 4Students aside from doing school project also try to update with  the celebrity gossips andvisit the sites where they can easily find news about favorite celebrities and reading magazines.Sometimes they are obsessed with glamorous life of celebrities that make them forget what they should do as students. The addicted students always feel anxious or depressed when their computer time is shortened and they also easily become angry when being disturbed(Derevensky & Gupta, 2004). Students tend to surf the net first and gather many info on news,celebrity gossip, and organizing data, which is too much that not all of the information can beused (Derevensky & Gupta, 2004). Internet addiction disorder refers to the problematic use of the Internet, including thevarious aspects of its technology, such as electronic mail (e-mail) and the World Wide Web(American Psychiatric Association, 2000). Students nowadays do have a known disorder, whichis the IAD (Internet Addiction Disorder). They may not be able to know that they have thisdisorder until they realized that playing or using computer is more prioritized than doing schoolworks. Students get so obsessed with online gaming like Defense of the Ancient, Left for Dead,Cabal, etc. that they tend to sacrifice their academic sides just to go to computer shops and play,not noticing the time while using the computer (Sharples, 2009;Self-Help: Computer Addiction,2008). According to the survey conducted by the researchers at Mapua Institute of Technology, 9out of 16 students are at risk of being hooked with the computer games and have academicfailure for the first quarter of school year 2009-2010. They make conscious efforts just to be withtheir computers and continue failing. Also for the fact that they miss events or opportunities withfamily and friends also with non-computer related tasks because of the time spent on theComputer Addiction 5computer.† â€Å"Computer games addiction is not a physical disease or mental illness. It does not have an entry of its own in the DSM-IV. It describes a behavior that has become increasingly familiar with the rise of computer game popularity. A person with this type of addiction sets aside practically all other activities in favor of playing computer games almost endlessly.†

Research Project Essay

Introduction The purpose of this study is to investigate the extent to which the strategies employed by Nandos in the recent recession have been effective. For the topic to be extensively researched, the research proposal has been split in to the following objectives. * Identifying the customer base of Nandos. * Investigating if and how the recession affected Nandos. * Analysing strategies used by Nandos in the recession. An investigation of Nandos’ performance since and during the recession will need to be undertaken. This would need to be compared to its performance prior to the recession in order to investigate the effect of the recession on Nandos. Firstly, the proposal will first carry out an in depth literature review to investigate relevant theories and information related to the research objectives outlined above. Building on the findings of the literature review, the research design and strategies will be formed to investigate each of the above objectives. During the course of this study, ethical and practical issues in relation to the research altogether will also be considered. Nandos founded in 1987 is a casual dining restaurant with a Portuguese theme. It originated from South Africa and is now operating in 30 countries on 5 continents. It specializes in chicken dishes with different souses such as lemon and herb, medium, hot or extra hot Peri-Peri. In some countries, they also offer other flavor options like mango and lime, lemon and herb, or Mediterranean (Nandos 2009, p.4) The restaurant began in 1987 when Robert Brozin and Fernando Duarte bought a restaurant called â€Å"Chickenland† in Rosettenville, Southern Johannesburg. They renamed the restaurant Nandos after Duarte. The restaurant incorporated influences from former Portuguese colonists from Mozambique, many of whom had settled on the south-eastern side of Johannesburg, after their homeland’s independence in 1975. (Nandos 2009, p.4) Nandos is famous for its flame-grilled Peri-Peri chicken which is served either in quarters, halves and wholes. It also serves burgers, pitas, salads, wings and wraps. In some countries, Nandos sells chicken livers, Espetada and the Cataplana. (Nandos 2009, p.2) Nandos also manufactures a range of sauces which are sold in Nandos restaurants and in supermarkets.  These include Peri-Peri sauces, marinades, cooking sauces and a Peri-Peri Essence. (Nandos 2009, p.2) In 1992 Nandos entered the United Kingdom’s restaurant industry with its first restaurant in Ealing, London and now is operating with its several branches around UK. In 2009 Nandos UK was awarded Three Stars in the Best Companies Annual Accreditation Awards becoming the only entrant in the large companies’ category to achieve the three star rating. (Harmer, 2010) Literature Review Customer Base According to Edwards (2010) customer base of an organisation includes all the customers that organisation servers. One of the most important ways to establish a successful business is to build a solid base of customers who stick with the business through thick and thin. A solid customer base becomes the foundation on which a business grows. Business Cycle Business Cycle is defined as a cycle of series of different phases of contraction and expansion of real GDP. A complete business cycle consists of five different phases and every country has to go through each phase in order to achieve its peak. A complete business cycle from peak to peak is shown in the graph below. (Arnold 2008, p.151) . (Arnold 2008, p.151) Phases of The Business Cycle There are five different phases of a business cycle which include the peak, contraction, though, recovery and expansion. (Arnold 2008, p.151) A complete business cycle is measured from peak to peak. Peak – at the peak of the business cycle real GDP is temporary high. (Arnold 2008, p.151) Contraction – this phase represents the decline in the real GDP. This phase is known as the recession phase. (Arnold 2008, p.151) Trough – this phase represents the low point in the real GDP just before the starts to increase back again. (Arnold 2008, p.151) Recovery – this phase represents the phase when the GDP is rising back towards the initial peak. Recovery phase begins from trough and extends up till the initial peak. (Arnold 2008, p.151) Expansion – the expansion phase refers to the increase in real GDP beyond the recovery  point. In this stage the GDP increases the initial peak. (Arnold 2008, p.151) No country can stay in the peak phase for long time even the developed countries. The best any country can do is that they can go straight from contraction phase to expansion phase and skip the trough and recovery phases. Recession According to Wiegand (2009) recession occurs when a country’s gross domestic product (GDP) – the value of all the reported goods and services produced by a country – goes down for two or more consecutive quarters – which means for six months or more. (p.18) The above mentioned definition was considered very simple and standard so on November 26, 2001, the National Bureau of Economic Research gave a different than standard definition of recession. According to the NBER, â€Å"recession is a significant decline in activity spread across the economy, lasting more than a few months, visible in industrial production, employment, real income and wholesale retail trade.† (Wiegand, 2009) Ordinary recession symptoms are quite depressing. People buy less stuff because they feel less confident about making in the future. Factories make less stuff because people are buying less. It can be harder to get credit. Unemployment rises and stock market falls. Depression A recession when gets out of control turns into a depression resulting in the country’s GDP drops by more than 10%.(Wiegand, 2009) Real life examples of great depression that happened in USA and Finland are: * From 1929 – 1933, the GDP of the United States decreased by 27%. * Form 1937 – 1938, the GDP of United states decreased by 18%. * In 1990s, after the Soviet Union fell apart the GDP of Finland dropped by 11%. The above given examples when compared by the global recession of 2001 in which the GDP decreased by 0.6% give the idea of the critical situation of 1930s. (Wiegand, 2009) Impact of Recession According to King (1997) the recession had two different but related impacts: * The realization that competitive nation require competitive government stimulated experiments to reform government structure and systems. * The failure of many of these experiments to deliver short – term benefits has led many to distrust the traditional processes and rhetoric of governments.  While recession exposed both businesses and governments to new global forces, nosiness responded more flexibly than government. (p.269) Causes of Recession The reasons which cause the GDP to decrease and hence result in recession are classified into two types which are: External Causes of Recession External causes include misusing of those same factors which are used by the government in tackling the recession. Recession is generally caused by the excessive application and misusing of different governmental economic policies like fiscal or monitory policies. On rare occasions, there can be other types of external shocks such as oil embargo of 1973 – 74, but usually the cause of recession that does the real damage is the fiscal or monetary policies. The most prominent example of external cause of recession is the severe monetary control sometimes referred to as â€Å"cold turkey monetarism†. (Klien 2002, p.133) Internal Causes of Recession Internal causes of recession are probably more important than that of external causes of recession. These are the excesses, imbalances and distortion that develop within the structure of the economy itself as the expansion unfolds and cause consumers to cut back on their buying and business executives to cut back on production and employment. For example: an excessive build – up of inventory, an imbalance in price – cost movements that brings on a profit squeeze and excessive demands for credit that drive the rates beyond variable level. (Klien 2002, p.133) Strategies used by Governments to combat Recession The methods used by the federal government to try to pull the economy out of recession are discussed below: Setting Fiscal Policies According to Wiegand (2009) fiscal policies are basically the guidelines the government follows to collect and spend the tax money. Governments in order to tackle recession it can take the following steps: * Cut Taxes – so people and businesses keep more cash for spending on goods and services. * Increase Spending – on government projects to boost employment. * Widen â€Å"safety net† programs – such as unemployment insurance. Adjusting Monetary Policies According to Wiegand (2009) governments can regulate economy by manipulating the supply of money. Governments can use the following measures to control the recession in the economy: * Lower the amount banks have to keep in reserves. * Lower the interest rates on loans. * Buy treasury bonds and loans that private entities made. Strategies used by Businesses to combat Recession According to Vickers (2006) Businesses in order to recession proof its business in case of economic slowdown should follow the strategies give below: * Diversify its business. * Offer extraordinary customer service. * Intensify its marketing activities. * Adopt latest technology. * Stay focused towards long term goals and objectives. * Look for new ways to be innovative. Recession and Chicken/ Burger Bar Market The worldwide recession has affected most markets and the chicken/burger bar market is no exception. Mintel (2010c) shows the chicken and burger bar market was worth  £4.014m. However, in 2008, roughly when the recession came to the fore, this was down to  £3.781m and was estimated to fall further yet. Recession and Nando’s A study conducted in December 2010 based on the opinion of 1,966 people aged 16+, suggests 7% of people falling in the category visit Nandos. Furthermore, for the age group 15-24, this figure rises to 19% (Mintel, 2010a). This would seem to suggest that Nandos appeals more to a younger age group. However, one must take into consideration that the sample of 1,966 may not be a sufficient representation of the UK population. Nandos are inclined to target a young age group; an idea backed up by the â€Å"Spirit of Nando’s† radio campaign aimed at 18-35 year olds (Mintel, 2010b). This point is further backed up by Nandos’ popularity amongst celebrities (Sawyer, 2010). In addition, Mintel (2010a) also suggests that, largely, visitors to  Nandos are inclined to be from the C1 and Urban Prosperity socio-economic groups. Although there was some archival data on the customer base of Nandos, it is not sufficient for the purposes of this research. Building on the data found during the literature review, this study will look more closely in to the customer base of Nandos. Due to lower consumer spending influenced by the recession, Nandos in the UK made a loss of  £23m in only 36 weeks leading up to February 2009. However, directors of Nandos also citied rising ingredient costs as factor (Paskin, 2010). The loss of  £23m over 36 weeks during the recession would seem to suggest that the recession has negatively affected Nandos. The Mintel (2008 and 2010c) reports showed that there was no significant change in Nandos’ market share in the period when recession was in progress. The research design will allow for the reasons behind this loss to be analysed in detail. Nandos’ financial reports will be required to look comprehensively at their financial performance and the driving forces behind any major changes. The effect of the recession on Nandos may well have been reduced due to the brand name being perceived honest and sincere (Opoku et al, 2007). Nandos has continued to expand through the economic downturn, planning ’20 – plus’ openings and David Niven vowing to open up to 200 more within 5 years (Wootton, 2010). Another strategy explored by Nandos was the move towards being eco-friendly, underlined by unveiling the first branded UK restaurant to use its own waste cooking oil as a solitary power source (Wootton, 2009). Another tactic employed by Nandos was to make a commitment to offer healthier options in their menu (Eversham, 2008). Nandos strategy of not taking note of recession and expanding will need to be further looked in to. Their initiative towards their staff and providing healthy options will also be investigated and the effectiveness of it analysed through the research methodology. Also, Nandos made a vow to make no redundancies in the recession which seems to be to keep up staff morale. And, as Moore (2010) suggests, HR methods are a major contributor to business profitability and this is a factor which is gaining more and more weight. This strategy seems to have paid some dividends with the award of three stars in the Best Companies Accreditation Scheme 2010 (Harmer, 2010). Research Methodology Definition Research methodology in research methods refers to the study of specific techniques, tools or procedures applied to achieve research objectives. Research methodology includes types of data, types of study, sources of data, research tools etc. used in order to conduct the research. (Dillman, 2000) Purpose of Research Research Question The research is being conducted to answer the following research questions: * What is the customer base of Nando’s? * If and how the recession affected Nando’s? * What are the strategies used by Nando’s in the recession? In order to answer the research question above the methodology used to carry out the research includes the following: Nature of Study In order to answer the research questions this study will require both exploratory and explanatory strategies at different points. Exploratory strategy is required as there is not enough information available about the research topic in hand as this type of research on Nandos has never been conducted before and is done for the first time. So in order to fulfil the research objectives information about Nandos is needed to be explored to investigate the effect of recession on Nandos and different strategies used by Nandos to tackle recession. (Dawson, 2002) Explanatory strategy is required as the relationship of the research findings must be established and explained in the research. (Dawson, 2002) Research Onion By considering the research objectives and the literature review of the research project a clear structure of the most suitable research methodology for the research is developed. Through each layer of Saunder et al. (2007) research onion model the most appropriate research methods, approaches and strategies are adopted for conducting the research in order to answer the research question. The different layers in Saunders et al. (2007) research  onion model are shown in the figure below; all the layers will be individually discussed to explain the reason behind selecting a particular element for this specific research. Saunders et.al (2007) â€Å"Research Onion† Research Philosophy As shown in the figure above the first layer of Saunders et al. (2007) research onion is the research philosophy. Considering the research objectives interpretive approach is selected as the relation between Nando’s and its customer’s is needed to be determined in order to answer the research question. Positivism approach is also considered as the research also required qualitative and statistical data in order to improve the research findings. Research Approach As shown in the figure above the second layer of Saunders et al. (2007) research onion is the research approach. The research design will mainly be deductive as the use of existing literature and information on Nando’s will be required to form a hypothesis which will be extensively investigated through primary research methods. However, due to an apparent lack of specific existing research on some of the topics, an inductive approach will also be taken to help in answering the research objectives. Research Strategies As shown in the figure above the third layer of Saunders et al. (2007) research onion is the research strategies. The research strategies employed in order to collect data for the research included the Survey, interview and Archival research. Data collected specifically for this research which is primary data will be collected through survey and interview while secondary which includes already published data will be collected through archival research. (Bates, 2005) A survey will be conducted; a questionnaire is designed in which direct formal questions will be asked from the customers of Nando’s. The questionnaires will be distributed among the customers of Nando’s according to the principles of random sampling as according to Saunders et al. (2007) a suitable sample from the whole population can  produce the results representing the whole population. The research strategy also includes intercept interviewing in which an individual personal interview of the branch manager will be conducted which will also include direct formal questions. Research Choice As shown in the figure above the fourth layer of Saunders et al. (2007) research onion is the research choice. The research choice for this research is ‘Mixed – Method’ as the research design will aim to collect and analyse both qualitative and quantitative information. This will allow for triangulation and, as Saunders et al. (2009) suggest, triangulation helps improve the credibility of findings, making them more valid. Time Horizon As shown in the figure above the fifth layer of Saunders et al. (2007) research onion is the Time Horizon. Time horizon chosen for this research is ‘Cross – Sectional’ as all the data required to answer the research question will be collected just once and the whole research will take a month to complete. A Gantt chart is given in the appendices outlining the timetable of key activities for the project. The total research work is divided into 10 different tasks where some of the activities overlap as some of their components are inter linked. Research Plan The research design will mainly be deductive as the use of existing literature and information on Nandos will be required to form a hypothesis which will be extensively investigated through primary research methods. However, due to an apparent lack of specific existing research on some of the topics, an inductive approach will also be taken to help in answering the research objectives. Furthermore, this study will require both exploratory and explanatory strategies at different points. The research design will aim to collect and analyse both qualitative and quantitative information. This will allow for triangulation and, as Saunders et al. (2009) suggest, triangulation helps improve the credibility of findings, making them more valid. Phase 1: Archival Research Firstly, mainly existing information on Nandos will be examined in order to investigate whether Nandos had indeed been affected by the recession. This part of the study will be deductive and exploratory. As regards to establishing the customer base of Nandos, credible databases such as Mintel will provide useful information which will help in the formation of the questionnaire and also aid in the sampling imperative information on variables such as demographics and age groups. Furthermore, reports on Mintel such as the ones examined in the literature review, can help in identifying the affect the recession had on visitors. There are reports available which discuss and analyse who visits Nandos, and other such outlets which were briefly explored in the literature review. Some of these reports, which have the same variables, were composed before and after the recession respectively and the differences will be closely examined to determine patterns. Archival research will provide key information in both quantitative and qualitative form which will help develop primary research methods and ultimately answering the objectives. The financial reports will provide quantitative information. The figures before, during and after the recession will be analysed through determining the changes in profitability, for example, to establish if and to what extent the recession affected Nandos. Newspaper articles and the reports on databases such as Mintel will provide qualitative information. However, one must keep in mind that some of the data collected may be out dated and hence possibly not be relevant and bring in to question the validity of findings. The quantitative findings of this phase will be analysed by the use of graphs and other such tools to show trends and patterns. (Researcher’s Contribution) Phase 2: Questionnaire Following the analysis of data collected through the archival research, the next step will involve questionnaire conducted with Nandos’ customers. A questionnaire was chosen as a data collection tool as it can be carried out, in theory in any case, over a large sample in a reasonable amount of time, hence allowing generalisability (Saunders et al., 2009). This method will not only aim to establish Nandos’ customer base but also how, if at all, the recession has affected their attitudes towards Nandos. The questionnaire will be quantitative focused but will also provide opportunity to collect  qualitative data. In constructing the questionnaire, the analysis of the existing information on the customer base of Nandos found through phase 1 will be vital. The questions will be formed dependant on the type of customer base Nandos has; i.e. age group or socio-economic group. The population for this data collection method will be Nando’s customers. As mentioned before, Nandos has over 200 outlets in the UK. Ideally, every Nandos customer that visits every outlet would be part of the sample. However, this is not feasible and getting a sample that will allow generalisability is vital (Saunders et al., 2009). Since there is not a database of specific Nandos customers, the sampling in that regard will have to be probable in the form of random sampling. The customer assistants will be told to offer every customer the chance to fill out the voluntary questionnaire. However, elements of non-probable sampling will also be present as the Nandos outlet that will be targeted for the questionnaire cannot be selected dependant on key variables identified through phase 1 such as outlets with high number of visitors and location among others due to lack of resources. The outlet that will be selected will aim to be the most accurate representation on Nandos. The questionnaire will aim to cover the three types of variables, suggested by Dillman (2000), which are behaviour, opinion and attributes. The idea of offering an incentive to fill out the questionnaire may also be explored, however, this could lead to customer not answering honestly in order to get the incentive and hence hurting the validity of findings. The questionnaire prepared for the research is attached as an appendix. Phase 3: Interview with Manager The next step of the research will be to conduct a series of interview with a commercial manager within Nandos. An intercept interview of an individual was chosen. As discussed in the literature review, Nandos made a commitment to staff to make no redundancies and, in basic terms, to stand by them. As with the questionnaire, the sampling for the interviews will have elements of both probable and non-probable elements. From the store included in the sample for the questionnaire commercial manager will be asked to participate in the voluntary interview. They will be told the purpose of the study and the fact that the study is required for educational purposes. To reduce the  chance of bias within the interview, the interviewee will be offered anonymity (refer to 4.0 for further discussion on ethical issues). The interview will be structured as this will help answer pre prepared questions and will be preferred by the interviewee as it will be quick (Saunders et al., 2009). Some key themes for this interview will partly be derived from the results of the questionnaire. Interview questions can be found in the appendix. This method will provide qualitative data, by using open-ended questions, which will be further analysed. (QSR International, 2010). Practical and Ethical Issues In every stage of this research, there will be practical and ethical issues to bear in mind, as is the case with most research studies (Saunders et al., 2009). The major practical issues relating to data collection are access and response rate. The sample for the questionnaire will look to select outlet that have a high volume of customers to increase the chances of a high response rate. As regards to data collection, all participants will be informed that participation is voluntary and all data collected will be used in compliance with the Data Protection Act 1998. Saunders et al. (2009) state that budget and time constraints prevent surveying a whole population and the sampling will look to overcome these constraints by selecting a sample which balances budget and time while giving a credible response. Another ethical issue was in relation to the interview with the mangers of Nandos’ outlet. Participants will be required to fill out a brief consent form, outlining the voluntary participation and ensuring anonymity where necessary. A brief consent form is given in the appendices.